Why is page speed important? When it comes to page loading speed, every second counts. In fact, Google research shows that when loading times increase from one to three seconds, the probability of a bounce (the visitor leaving right away) increases by 32 percent.
Choose a performance-optimized hosting solution.
The hosting provider you use plays a major role in your website's management and performance. That includes its page speeds.
One of the worst mistakes you can make is settling for mediocre hosting in order to get a lower monthly rate.
Cheap hosting often translates to poor performance. It can mean sharing resources between multiple websites on an overloaded server, which can end up straining your page loading times.
Compress and optimize your images.
Images help enhance the appearance of your web pages and increase the quality of your content. However, large images can also delay loading times.
Therefore, one of the easiest ways to increase page loading speeds is to compress and optimize your images. This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.
By reducing your images' file sizes, you can reduce their ‘weight', ultimately helping your pages load more quickly.
Cache your web pages.
Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser.
Caching your web pages can help with lowering Time to First Byte (TTFB), by requiring the server to use fewer resources to load a page.
There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you.website
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