Search Engine Optimization

What Is Schema Markup?

Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand the information on your website.

When search engines recognize the meaning and relationships behind entities, they can serve rich results, or rich snippets.

Types of Schema Markup

Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results.

Google understands 32 types of schema. These are:

  • Article
  • Book
  • Breadcrumb
  • Carousel
  • Course
  • Dataset
  • Employer Aggregate Rating
  • Event
  • Fact check
  • FAQ
  • Home Activities
  • How-to
  • Image license
  • Job posting
  • Learning video
  • Math Solvers
  • Movie
  • Education Q&A
  • Estimated salary
  • Podcast
  • Practice problems
  • Q&A
  • Recipe
  • Software app (Beta)
  • Speak able
  • Subscription and paywalled content
  • Video

SEO Schema Markup

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