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2023 Trends: What’s next for digital and social media?

Just a few weeks before the end of 2022, all marketing departments are starting to think about their strategies and focus for 2023. As we do every year, it’s time to reflect and analyse which trends will mark digital media in the coming months.

We don’t just want to focus on the milestones that will set the tone for social media content, but also on the highlights to keep in mind in all areas related to digital environments in 2022. Let’s get to it!

Trends for social media platforms

Let’s start with one of the hottest topics for digital marketers: what can we expect from the major social media platforms in 2023?

 

Facebook (a.k.a. Meta)

Meta will end support for its 'Instant Articles' format on the Facebook platform next year, as the company moves away from its news-related products and focus on TikTok-like offerings. According to Axios, the quick-loading article format, which was first launched in 2015, will shut down in April 2023

Instagram 

eMarketer predicts that in 2023, the monthly Instagram user will increase from 804,4 million to 877,5 million.

From a business perspective, Instagram communities are a gold mine. Never before had brands been able to connect with their target public at a visionary level until now.

Changes that might occur -

Instagram Prediction #1: Improved Analytic Tools

Instagram Prediction #2: Full Shopping Experience ~

I mean who knows that Instagram shopping might become the next big thing in fashion. It already has the biggest user base.All they have to do is set things in motion.

Instagram Prediction #3: IGTV might die

Instagram have to do something about IGTV or it will be gone for good. I mean take your example when was the last time you watched an IGTV video.

Yes exactly.

Instagram Prediction #4: There Will Be A Greater Awareness of Fake Followers

I hope you can understand what I am trying to say here.

Based on these Instagram predictions,we can expect a visible metamorphosis. The platform is already seizing momentum and plans to mix social media with a new visual shopping experience, video content, marketing analytics, and a standalone advertising channel.

All in all, brands will gain access to new ways of connecting with their audiences.

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