Create a list of leads that would help you in conversion
Create high quality backlinks
Prioritize Quality over Quanitity
Considering Organic Growth
SEO Vs SEM
What’s the difference?
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
are both digital marketing strategies that aim to improve a website’s visibility in search engine results. However, they differ in their approach and scope.
SEO focuses on optimising a website’s content, structure, and technical aspects to achieve higher organic rankings in search results. It involves targeting relevant keywords, improving site speed, and enhancing user experience and much more.
On the other hand, SEM encompasses both organic optimisation and paid advertising campaigns, such as Pay-Per-Click (PPC) ads. While SEO aims to drive traffic naturally over time, SEM seeks immediate visibility through targeted ad placements, often requiring a financial investment.
Ultimately, both strategies are complementary, with SEO providing a strong foundation for long-term success, and SEM offering immediate exposure and the ability to target specific audiences.